Resources Database

Your toolkit contains ways you can better brand and market your business, including marketing materials like posters + social graphics, you can download and use.

Discusses what marketing is and why it is important including developing a marketing plan, market outlets, and personalizing the products and the business.

This non-profit organization helps export Northeast food and agricultural products overseas since 1973. They provides a wide range of services to facilitate trade between local food suppliers and importers around the world including: export education, self-paced training & expert advice, customized export assistance, new market analysis, international marketing &branding, facilitate meetings with international buyers, and a cost-share funding program.

Kelp offers a promising way for fishermen to diversify their income streams in the lobster offseason, and it's also the newest seafood product GMRI verified under their Gulf of Maine Responsibly Harvested® label. The Gulf of Maine Responsibly Harvested® label is a promise that seafood hails from the clean, cool waters of the Gulf of Maine and the fishery or farm is managed in a way that contributes to the long-term health of the resource. The label empowers consumers to buy seafood they can feel good about.

Reviews quality, consistency, cleanliness, food safety, shape, flavor, year-round availability, timely shipping, attractive packaging and a nice name.

Reviews the keys to running a successful business; the four P's of marketing, wholesale distributors, risks, and sales.

Video of a workshop that goes over niche marketing for raw bar cultured oysters, differentiating your product on qualities and adapting your marketing pitch, how to target key buyers and get maximum return.

Reviews business management skills, such as finance, record keeping, marketing, and personnel management. More aquaculture businesses fail because of poor management than poor production practices.

If you're thinking about farming mussels, either as a sideline or the main chance, this booklet is designed to help you make decisions.This booklet reviews mussel raft culture in the Gulf of Maine, The Mussel Raft Project, Predators, storms and moorings, Mussel biology, Selecting a site, Steps in culturing mussels, Outreach, applied research, Sales and marketing , Getting into business, Planning a mussel business, Training and information, Leases and permits, Suppliers, and provides further reading suggestions.