Begin Your Business Plan

A sound business plan should establish a business model, set operational goals, and provide insight into the profit potential of your operation. You don’t need a master’s degree in business to create a rough draft — even a simple business plan will surface critical decisions you may have overlooked.



Business Planning

A business plan is a roadmap for how to structure, run, and grow your new business. It should guide you through each stage of starting and managing your business.

You don’t need to know a ton about aquaculture to get started on a plan for your business. Certainly, there will be many decisions that are specific to your site, scale, gear type, and species; but you can get started by exploring different business plan templates and videos to understand what’s involved.

Lease size, species, gear type, costs (e.g., permits, seed, gear, labor, vessels, gas, insurance), time to first revenue (lease processing time + site buildout time + growing time), reasonable estimate of sales price, and where to sell.

A business model is a high-level approach to profitability based on factors such as your scale, revenue sources, customer base, and product story. For example, a small boutique farm has a different business model than a large volume grower. There is no "correct" business model. The important thing is to generate sufficient profit to support your business goals.

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Business Planning Resources